Book Launch Marketing
Building Your Audience for Your Book
Now that you’ve written your book,
we can help you to launch it.
Whether you’re working with a publisher or publishing your own book, the responsibility for marketing your book will fall on you, the author. That’s where we can help. We consult and run book launch campaigns for non-fiction authors looking to grow their audience and sell books.
Our Book Launches Include:
Branding & Messaging
The most important element of a book launch is your top-line branding and messaging. We’ll help you to define your target audience and create a compelling message that will appeal to them.
The best way to spread the word about your book is to garner the support of other thought leaders in your field. We’ll help you research and contact the people who can help you reach your audience.
PR today is less about TV and radio, and more focused on finding the right niche audiences for your book. We focus our efforts on getting you interviews on targeted podcasts and publishing guest articles on relevant sites.
Our Book Marketing Services
Are you interested in running your own book marketing campaign, but need some guidance and feedback on your plans? I offer varying levels of consulting for authors, depending on your needs. I can work with you to make sure that your messaging and your book marketing strategy is ready to go!
Three Month Launch Campaign
Are you a motivated author with a willingness to build an audience for your book, but need help getting the ball rolling? Our 3-month Launches are designed to give you everything you need to kick-start your book marketing campaign. We’ll work with you to develop messaging and all necessary copy and materials, then we’ll reach out to a targeted list of influencers and niche PR platforms.
Interested in Working With Me?
I have worked closely with Launch My Book on the publication of People Tools, and their experience and energy helped my book to end up on the New York Times Bestseller List. In addition, Launch My Book has been extremely helpful in editing my blogs and placing them on a number of websites.
—Alan C. Fox
We consulted on the marketing campaigns for all three books in Alan Fox’s bestselling People Tools series. These were large scale national campaigns and we tailored the strategy to distribute sales around the country in order to maximize our chances of hitting bestseller lists. As a result, each People Tools book made multiple bestseller lists, and Alan was featured on a wide range of media, including Fast Company, Mind Body Green, The Steve Harvey Show, and The Huffington Post.
–People Tools was #7 on the New York Times bestseller list (Advice, How-To, and Miscellaneous) and #1 overall on Amazon.
–People Tools for Business was #5 on the New York Times bestseller list (Business)
–People Tools for Love & Relationships was #4 on the LA Times bestseller list
My Picture Perfect Family
We ran the book launch campaign for Marguerite Elisofon’s memoir, My Picture Perfect Family: What Happens When One Twin Has Autism. This was a smaller campaign featuring a first-time author who was self-publishing. Our strategy was to focus on autism-related influencers and organizations and local media in order to generate buzz that would create a momentum for the book. Marguerite and her book were featured on The New York Post, Time magazine, Jenny McCarthy’s Dirty Sexy Funny radio show, WTNH-TV, Fox News, and more.
If you’re an author who doesn’t want to spend time seeking endorsements or wresting with the challenges of social media, then Launch My Book is the answer to your prayers. Their author support and book launch services are tailored to your specific needs. The Launch My Book team has been endlessly energetic and resourceful throughout my book launch, and my marketing program continues to evolve through his initiatives.
What Our Clients Are Saying…
Joel Pitney is one of the smartest marketing strategists I know of—combining keen intellect, wise analysis and fresh ideas, a wealth of experience and industry knowledge—with a high level of integrity and reliability that makes working with him both delightful and assuring. Joel has the rare quality of tuning in to the individuality of his clients that truly creates the brand. I consider Joel an authentic gem professionally and personally.
“The Talented Mr. Pitney.” As a first time author I realized I needed someone very special to launch my book campaign. Joel Pitney is one of the most unique businessman I have yet to meet. He approaches the project with expertise, honesty and an organized game plan that comes in on time and on budget. He brings to the table an element of calm that transformed overwhelming details into sheer excitement. I highly recommend his services to anyone venturing along this path.
Launch My Book single handedly planned and created the strategy behind the successful launch of my latest book Evolutionary Enlightenment, which became a bestseller, and because of their guidance, my web presence increased dramatically. Launch My Book cares passionately about their work and are committed to those they work for. I cannot recommend them more highly.