Book Launch Marketing

Build Your Audience
Launch Your Book

Now that you’ve written your book, we can help you to launch it.

Our Services

We run book launch marketing campaigns for authors. As book launch specialists, we can help you orchestrate every aspect of your campaign, from cover design, to marketing copy, to running a bestseller campaign during launch week. You can hire us for some or all of the following:

Strategic Guidance

strategy-mazeA roadmap for success. Strategy is one of the most important, yet overlooked aspects of any book launch campaign. Whether it’s determining your target audience, coordinating with your publisher, or deciding which marketing channels to invest your time and resources in, creating a strong strategy is absolutely essential to navigating the complexity of your campaign. We will work with you as a strategic partner to develop, implement, and evolve your strategy from day one to launch and beyond.

Bestseller Campaigns

nytimes bestsellerOnce a bestseller, always a bestseller. Bestseller status, on Amazon or the New York Times, is a highly valued label to add to your brand. Based on my experience with past campaigns, we can help you to leverage your sales efforts to maximize your chances of making it onto a bestseller list.

Web Development

websitestrategyIf you build it they will come. Well, not quite. But it is crucial to any launch to have a compelling, clear, and strategic web presence for you and your book. We can help you to develop a web strategy and oversee the design of a new website (or upgrade your existing one) that will best support your campaign goals. We also build author websites as a separate service. Learn more at authoryourwebsite.com.

 

Platform Building

sattelite_1080You can’t launch a book without a platform. What is a platform? It’s your website, your Facebook page, your Linked In profile, your blog, your articles on other sites, your overall online footprint. With our book launch marketing campaign, we can help you build a thriving platform during the lead-up to your launch so that when your book is published, you already have a rich online ecosystem of potential customers who know and love your work.

Partnership Building

Partnership_handshake-2It takes a village to launch a book. The single most important factor in a successful book launch campaign (besides a great book!) is partnership building. Who do you know and how can they help spread the word about your book? We will help you to leverage key relationships within your existing networks and build new relationships with key players in your genre so that you build a tribe around your book.

Social Media

I LikeContent is King. Everyone says that using social media content to create buzz around your brand, product, or idea is the latest and perhaps most important aspect of any campaign. And many attempt to follow that advice. But social media strategy is anything but a “paint-by-the-numbers” affair.  It takes time, planning, a willingness to adapt, and great content. We will help you to develop and continuously evolve your social media strategy to spread the word about your book and keep them talking.

Branding, Messaging & Copy

whats_your_story_000Tell your story well. I have a passion for stories. In my work as a marketer, journalist, and a filmmaker, one thing is consistent: good stories move people, whether they’re about ideas, fictional characters, authors, or books. We will help you to tell your story in a way that both represents your vision and touches people, by identifying your key messaging points and creating all the necessary copy you need to communicate your message to the world.

Publicity

radiographicMedia, media, media. Getting media coverage for your book, whether it be radio, print, online, or television is an important aspect of every book launch marketing campaign. We can help you find interviews, and we can connect you to thought-leaders in your field as well as media outlets that would publicize your book.

What Our Book Launch Marketing Clients Are Saying

I have worked closely with Joel on the publication of People Tools, and his experience and energy helped my book to end up on the New York Times Bestseller List.  In addition, Joel has been extremely helpful in editing my blogs and placing them on a number of web sites.

 

Alan C. Fox

Author of People Tools

Joel Pitney single handedly planned and created the strategy behind the successful launch of my latest book Evolutionary Enlightenment, which became a bestseller, and because of his guidance, my web presence increased dramatically. Joel cares passionately about his work and is committed to those he works for. I cannot recommend him more highly.

 

Andrew Cohen

Author of Evolutionary Enlightenment

Joel was a wonderful support in preparation for my book launch. He was a joy to work with—warm, open, conscientious and a great team player.

Dr. Deborah Zucker

Author of The Vitality Map, Vital Medicine

Joel has been a constant companion as well as indispensable advisor throughout the process of launching my book. His experience, insight and easy-going disposition make him a pleasure to work with. His deep knowledge as a book launch consultant provided much guidance in a field saturated with complex procedure and strategic decisions. Joel’s timely responses to pressing issues, availability, high quality of work, and detailed outlined thinking, reinforce my belief that Joel is the foundation to my book publishing endeavors. I not only recommend, but urge you to seek Joel’s council when launching a book!

 

Dr. Brit Poulson

Author of The Clarity Compass

Joel Pitney is a dynamo!  He inspired me to conceptualize my book campaign in ways that no ‘How-To’ book on the subject ever could.  Pitney was an absolute joy to work with: transparent and forthright about what he’d deliver and never failed to meet his word and deadlines. Pitney is a “life coach”  for book authors.  Now’s the time to get in touch with him; brains and talent like this won’t be available for hire for long.

Margot Pepper

Author of American Day Dream

Joel Pitney is one of the smartest marketing strategists I know of—combining keen intellect, wise analysis and fresh ideas, a wealth of experience and industry knowledge—with a high level of integrity and reliability that makes working with him both delightful and assuring. Joel has the rare quality of tuning in to the individuality of his clients that truly creates the brand. I consider Joel an authentic gem professionally and personally.”

 

Dianne Collins

Author of Do You QuantumThink?

If you’re an author who doesn’t want to spend time seeking endorsements or wresting with the challenges of social media, then Joel is the answer to your prayers. His author support and book launch services are tailored to your specific needs. Joel has been endlessly energetic and resourceful throughout my book launch, and my marketing program continues to evolve through his initiatives.

Marguerite Elisofon

Author of My Picture Perfect Family

Joel helped me launch my book, Shadow Light: Illuminations at the Edge of Darkness. I found him competent, helpful, and creative. Joel was enthusiastic about my material and made it easy for me to market my book by co-creating marketing plans and helping me do the parts I was good at while he provided the parts I was unused to or uncomfortable with. I was surprised how much progress we made in a relatively short time. I heartily recommend him as a Book Launch Specialist.

Dr. Keith Witt

Author of Shadow Light: Illuminations at the Edge of Darkness

“Without the fateful recommendation of Joel Pitney, I would never have been able to navigate the truly complicated world of book launching. Joel served not just as my right hand person, but my left hand and two feet as well. He helped me more than I ever envisioned. I honestly could not have accomplished what I have without his help.”

 

Lynne D. Feldman

Author of Integral Healing

Joel provided outstanding guidance and advice in helping us successfully launch our best-selling book, Cultural Transformations! Joel not only has a brilliant mind but he is creative and savvy strategist who knows the book publishing industry and what’s going to work and not! Perhaps his greatest strength is his upbeat, positive attitude…just a joy to work with! I recommend Joel highly!

John Mattone

Author of Cultural Transformations

“The Talented Mr. Pitney.”  As a first time author I realized I needed someone very special to launch my book campaign.  Joel Pitney is one of the most unique businessman I have yet to meet. He approaches the project with expertise, honesty and an organized game plan that comes in on time and on budget. He brings to the table an element of calm that transformed overwhelming details into sheer excitement. I highly recommend his services to anyone venturing along this path.

Adele Paula Royce

Author of The Little Black Book of Suicide Notes

Interested In Working With Us?

Contact us for details and pricing
Joel Pitney
joel@launchmybook.com
510-684-2645

Laura Hartzell
laura@launchmybook.com
413-441-7393

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Download my FREE mini-ebook

Enter your email and get my tips for creating a beautiful and effective author website!

Thank you! Check your inbox for a confirmation email.

Interested in working with us?

Enter your email address here and we'll get back to you shortly about our author website services. You can also email us directly at joel@launchmybook.com or call us at 510.684.2645.

We'll be in touch shortly. For an immediate response, call 510.684.2645.

Interested in working with us?

Enter your email address here and we'll get back to you shortly about our author social media services. You can also email us directly at joel@launchmybook.com or call us at 510.684.2645.

We'll be in touch shortly. For an immediate response, call 510.684.2645.

Interested in working with us?

Enter your email address here and we'll get back to you shortly about our book launch services. You can also email us directly at joel@launchmybook.com or call us at 510.684.2645.

We'll be in touch shortly. For an immediate response, call 510.684.2645.