Book Launch Marketing
Build Your Audience
Launch Your Book
Now that you’ve written your book, we can help you to launch it.
We run book launch marketing campaigns for authors. As book launch specialists, we can help you orchestrate every aspect of your campaign, from cover design, to marketing copy, to running a bestseller campaign during launch week. You can hire us for some or all of the following:
A roadmap for success. Strategy is one of the most important, yet overlooked aspects of any book launch campaign. Whether it’s determining your target audience, coordinating with your publisher, or deciding which marketing channels to invest your time and resources in, creating a strong strategy is absolutely essential to navigating the complexity of your campaign. We will work with you as a strategic partner to develop, implement, and evolve your strategy from day one to launch and beyond.
If you build it they will come. Well, not quite. But it is crucial to any launch to have a compelling, clear, and strategic web presence for you and your book. We can help you to develop a web strategy and oversee the design of a new website (or upgrade your existing one) that will best support your campaign goals. We also build author websites as a separate service. Learn more at authoryourwebsite.com.
You can’t launch a book without a platform. What is a platform? It’s your website, your Facebook page, your Linked In profile, your blog, your articles on other sites, your overall online footprint. With our book launch marketing campaign, we can help you build a thriving platform during the lead-up to your launch so that when your book is published, you already have a rich online ecosystem of potential customers who know and love your work.
It takes a village to launch a book. The single most important factor in a successful book launch campaign (besides a great book!) is partnership building. Who do you know and how can they help spread the word about your book? We will help you to leverage key relationships within your existing networks and build new relationships with key players in your genre so that you build a tribe around your book.
Content is King. Everyone says that using social media content to create buzz around your brand, product, or idea is the latest and perhaps most important aspect of any campaign. And many attempt to follow that advice. But social media strategy is anything but a “paint-by-the-numbers” affair. It takes time, planning, a willingness to adapt, and great content. We will help you to develop and continuously evolve your social media strategy to spread the word about your book and keep them talking.
Branding, Messaging & Copy
Tell your story well. I have a passion for stories. In my work as a marketer, journalist, and a filmmaker, one thing is consistent: good stories move people, whether they’re about ideas, fictional characters, authors, or books. We will help you to tell your story in a way that both represents your vision and touches people, by identifying your key messaging points and creating all the necessary copy you need to communicate your message to the world.
Media, media, media. Getting media coverage for your book, whether it be radio, print, online, or television is an important aspect of every book launch marketing campaign. We can help you find interviews, and we can connect you to thought-leaders in your field as well as media outlets that would publicize your book.
What Our Book Launch Marketing Clients Are Saying
“I have worked closely with Joel on the publication of People Tools, and his experience and energy helped my book to end up on the New York Times Bestseller List. In addition, Joel has been extremely helpful in editing my blogs and placing them on a number of web sites.”
Alan C. Fox
Joel Pitney single handedly planned and created the strategy behind the successful launch of my latest book Evolutionary Enlightenment, which became a bestseller, and because of his guidance, my web presence increased dramatically. Joel cares passionately about his work and is committed to those he works for. I cannot recommend him more highly.
Joel was a wonderful support in preparation for my book launch. He was a joy to work with—warm, open, conscientious and a great team player.
Joel has been a constant companion as well as indispensable advisor throughout the process of launching my book. His experience, insight and easy-going disposition make him a pleasure to work with. His deep knowledge as a book launch consultant provided much guidance in a field saturated with complex procedure and strategic decisions. Joel’s timely responses to pressing issues, availability, high quality of work, and detailed outlined thinking, reinforce my belief that Joel is the foundation to my book publishing endeavors. I not only recommend, but urge you to seek Joel’s council when launching a book!
Dr. Brit Poulson
“Joel Pitney is a dynamo! He inspired me to conceptualize my book campaign in ways that no ‘How-To’ book on the subject ever could. Pitney was an absolute joy to work with: transparent and forthright about what he’d deliver and never failed to meet his word and deadlines. Pitney is a “life coach” for book authors. Now’s the time to get in touch with him; brains and talent like this won’t be available for hire for long.”Margot Pepper
“Joel Pitney is one of the smartest marketing strategists I know of—combining keen intellect, wise analysis and fresh ideas, a wealth of experience and industry knowledge—with a high level of integrity and reliability that makes working with him both delightful and assuring. Joel has the rare quality of tuning in to the individuality of his clients that truly creates the brand. I consider Joel an authentic gem professionally and personally.”
If you’re an author who doesn’t want to spend time seeking endorsements or wresting with the challenges of social media, then Joel is the answer to your prayers. His author support and book launch services are tailored to your specific needs. Joel has been endlessly energetic and resourceful throughout my book launch, and my marketing program continues to evolve through his initiatives.Marguerite Elisofon
Joel helped me launch my book, Shadow Light: Illuminations at the Edge of Darkness. I found him competent, helpful, and creative. Joel was enthusiastic about my material and made it easy for me to market my book by co-creating marketing plans and helping me do the parts I was good at while he provided the parts I was unused to or uncomfortable with. I was surprised how much progress we made in a relatively short time. I heartily recommend him as a Book Launch Specialist.Dr. Keith Witt
Lynne D. Feldman
Joel provided outstanding guidance and advice in helping us successfully launch our best-selling book, Cultural Transformations! Joel not only has a brilliant mind but he is creative and savvy strategist who knows the book publishing industry and what’s going to work and not! Perhaps his greatest strength is his upbeat, positive attitude…just a joy to work with! I recommend Joel highly!John Mattone
“The Talented Mr. Pitney.” As a first time author I realized I needed someone very special to launch my book campaign. Joel Pitney is one of the most unique businessman I have yet to meet. He approaches the project with expertise, honesty and an organized game plan that comes in on time and on budget. He brings to the table an element of calm that transformed overwhelming details into sheer excitement. I highly recommend his services to anyone venturing along this path.Adele Paula Royce