Amazon reigns supreme as the number one bookseller on the planet. That is why if you want to sell a book, it is a good idea to sell it on Amazon. We strongly recommend that authors take the time to learn how to make the most of what Amazon has to offer. This is a hefty subject, but we have collected a range of topics for your consideration and inspiration when looking to sell or improve your selling on the almighty platform.
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This comprehensive list of the Amazon promotion programs is a great overview. Check out how Amazon circulates book titles, and use that knowledge to help decide where to focus your marketing energy.
Published by TCKPublishing.com
Running ads on Amazon is one of the best ways to increase your visibility. And as with any digital advertising, it will take more than a single article to get you fully acquainted with how to place ads effectively. However, we did find this case study by Michal Stawicki to be a good place to start, thanks to his story of how running ads affected his sales. You will also find some insightful tips on optimizing your ads.
By Michal Stawicki, published on Kindlepreneur
Setting your book up for pre-order sales is the best way to give your marketing campaign a superboost. Not only does it give you great call to action for social media and email list distribution, it also establishes traffic to your sales page. Penny Sansevieri of Author Marketing Experts, Inc. gives us tips on how to best use the pre-order strategy without overwhelm or breaking the bank.
By Penny Sansevieri, published on IndieReader
Choosing the right categories and keywords for your book defines your success on Amazon.
Honing in on the best combination of searchable terms can drastically increase your book’s discoverability. Derek Haines of Just Publishing Advice walks us through how to experiment with the Amazon search bar along with some other tools to find the right combination for your book.
By Derek Haines of Just Publishing Advice
Rob Eagar of the Writer’s Digest offers up three Amazon hacks for authors, including how to change the marketing text for your book, getting email subscribers through Kindle Direct Publishing, and identifying your target audience via Amazon’s ‘readers also bought’ sales data.
By Rob Eagar of Writer’s Digest