Although book marketing campaigns for nonfiction and fiction books are foundationally the same, there are distinct traits that characterize nonfiction marketing campaigns that are worth exploring if you are a nonfiction writer. (Note to all our fiction writers out there: Fear not! You too can take away valuable lessons from these articles even though they are geared towards your nonfiction friends.)
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Copywriting is writing to sell. And that’s what you want to do, right? Well, to sell those books, you need strong marketing copy on the back of the book and also on your website (as a start!). It may be intimidating, but James Palmer of The Creative Penn gives some great advice on becoming a better copywriter to promote your masterpiece!
By James Palmer of The Creative Penn
Are you an expert on the topic of your book? Penny Sansevieri of Author Marketing Experts explains why it’s so important that you are and what to do so that your book gets noticed.
By Penny Sansevieri of Author Marketing Experts
Authors: You might not have time to ask advice from experts, but Nina Amir of Write Nonfiction Now does! She asked six marketing industry experts: What are your best tips for promoting nonfiction books quickly, easily and effectively?
By Nina Amir of Write Nonfiction Now
We find this article so valuable because the author, Tara Jacobsen of Nonfiction Marketing, hits on a key tactic to building a successful marketing campaign that is often overlooked: Competitor research.
By Tara Jacobsen of Nonfiction Marketing
These days, there are innumerable ways to get your book in front of audiences. Nevertheless, it’s easy to get stuck trying the same, more obvious methods. That is why we like this generous list from Author Unlimited offering plenty of creative, nuanced ideas.
Complied by Author Unlimited Editorial Team