One word. Strategy.
If you’ve got one, you are well on your way to success. If you don’t, take time to develop one. We know how hard it is to take off the writer’s cap and put on the marketing hat. But authors who are most successful are those who put in the time (and sweat, and probably some tears, too) getting their book in front of people through many different channels. That’s why this week’s articles all explore components of effective book publishing and marketing strategies. Remember: components are just the building blocks, not the strategy. Start by picking the ones that are the best fit for you and your book, and start working with them. The strategy may be vague, you may feel like you can’t see the whole picture–that’s ok. Just take one step at a time, like walking in the dark, slowly and carefully, and your senses will begin to lead you in the right direction.
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Like many endeavors, researching and compiling industry knowledge is the best place to start when strategizing the publication of your book. This article taps into the prestigious Young Entrepreneurs Council to bring us crucial advice for the first time author.
By The Young Entrepreneur Council on Small Business Trends
Digital advertising is a critical component to any book marketing and sales strategy. Whether you are a first-time author or well seasoned author-marketers, deciding which platforms to use means staying on top of trends. The current trend is the rise of Amazon advertising. We we found this article by Alasdair McLean-Foreman, CEO of Teikametrics, explaining specifically how Amazon’s growing platform and its automation and data analytics tools stand to offer strong return on ad spend and how it differs fundamentally from Facebook and Google.
By Alasdair McLean-Foreman of Digital Commerce 360
As an author, your persona is deeply interwoven with your product (aka your book). That is why strategizing what your persona is now will bring you ongoing success later. Knowing who and what you are trying to portray to the larger world helps you to focus in on your audience and consequently will allow you to appropriately direct your marketing efforts.
By Amrita Chowdhury of The Writing Cooperative
We agree with the writer of this article, Mary Jaksch: One of the most important tools in your marketing strategy toolkit will be your website. And it will need to be a compelling one! Here, Mary highlights some key ways to take your website to the next level, whether you are a fiction or nonfiction writer.
By Mary Jaksch of Write to Done
Already working tirelessly on your book marketing campaign? Maybe you’re rocking and rolling, but could use a little extra inspiration this week. You just might find this list of 20 ways to promote your book exactly what you need to keep you going, and if you are not already working on a book campaign, you will want to take notes on some of these great tips from Derek Haines of Just Publishing Advice.
By Derek Haines of Just Publishing Advice