After this week’s research, our team at Launch My Book is excited for new frontiers. We love content strategy and we especially love when a good content strategy ends in powerful ROI. That is why, in this week’s Top Five Articles, we are excited to highlight the rise of Amazon advertising along with a few tools and ideas that work to get your book ready to sell on Amazon.

As always, please let us know if you find our top five newsletter useful–or if there are any topics you’d especially like for us to cover. If you have contributions of your own to make, please email us at laura@launchmybook.com.

Enjoy!

1

Why Brands Are Flocking To Amazon Advertising

As digital marketers who help authors promote their books, we keep a close eye on advertising trends–especially on the biggest player in the game (Facebook). Interestingly, some recent changes over at Amazon is testing Facebook’s dominance in the advertising game. Check out this helpful summary on Forbes about how advertising on Amazon could start to play a critical role in book marketing strategies.

Why Brands Are Flocking to Amazon Advertising

By Kiri Masters of Forbes 

2

7 Common Self-Publishing Mistakes to Look Out For

Do you love bullet points as much as we do? Straight to the point and easy to digest. If you are in the thick of the self-publishing process and are looking for quick, expert advice, then this article by Adam Ellis of Steuben Press is for you.  

7 Common Self-Publishing Mistakes to Look Out For

By Adam Ellis of  Steuben Press

3

Content Marketing Examples for Fiction and Nonfiction Authors

If the words “content strategy” make your eyes cross and maybe even makes you feel a bit dizzy—don’t worry, you are not alone. While having a content strategy to successfully build an audience for your book is absolutely imperative, it is not always clear what kind of content you should be circulating. This article by Aaron Orendorff takes a deep dive into two effective content strategies, and we found that his points get to the heart of what it means to deliver great content.

Two Complete Content Marketing Examples for Fiction and Nonfiction Authors

By Aaron Orendorff of Write to Done

4

40 Free Writing Apps And The Best Free Writing Software

Writing apps are fantastic tools to help increase your productivity, improve your editing process, and organize your content. Lucky for us writers, there is no shortage of software and applications, and often they are free! This comprehensive list compiled by Derek Haines of Just Publishing Advice makes it easy to shop around for the ones that might be the most useful to you.

40 Free Writing Apps And The Best Free Writing Software

By Derek Haines of Just Publishing Advice

5

A Way to Sell Your Book That Authors Often Miss

Janet Kobobel Grant brilliantly reminds us that libraries are a great way for authors to circulate books, and she offers concrete steps you can take to get your book into libraries–for free!

A Way to Sell Your Book That Authors Often Miss

By Janet Kobobel Grant of Books & Such

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